Patiala, May 28
In a continued effort towards building safer, more inclusive and humane roads, Patiala Foundation organized its 235th CHIPKAR Reflective Sticker Camp today under its flagship Road Safety and Behaviour Management initiative, Project SADAK, at the 22 No. Phatak Labour Chowk, Patiala.
The initiative witnessed nearly 200 reflective stickers being pasted free of cost on bicycles used by labourers, daily wage workers, and other cyclists commuting through the city. Fondly named “CHIPKAR”, these reflective stickers are carefully pasted on the tail of the bicycle mudguard to enhance visibility during low-light hours and reduce the vulnerability of cyclists on busy roads.
The Foundation has been actively mapping labour chowks and other crowded locations frequently accessed by bicycle riders across the city to conduct these outreach camps. While the campaign primarily focuses on supporting labourers who rely on bicycles as their everyday means of transport, the initiative remains open and accessible to all cyclists.
The CHIPKAR campaign stems from a simple yet powerful idea visibility saves lives. In a traffic ecosystem dominated by speed and larger vehicles, cyclists, especially labourers returning home after long working hours, often remain unseen and unacknowledged on roads. The reflective stickers serve as a low-cost but high-impact intervention that can significantly improve road visibility and safety.
Speaking during the camp, Ravee Singh Ahluwalia, who led today’s initiative, remarked, “Sometimes the smallest interventions carry the greatest human value. This tiny reflective sticker is not merely a strip pasted on a bicycle, it is a reminder that every individual on the road deserves to be seen, acknowledged, and protected. The labourer cycling back home after a day’s hard work should not remain invisible to speeding vehicles and an indifferent traffic culture. Safer roads begin with recognising every traveller with dignity.”
Patiala Foundation reiterated that road safety cannot remain restricted to infrastructure alone and must evolve into a culture of empathy, behavioural responsibility, and inclusion. The Foundation, through such initiatives further emphasizes: “We can only create safe and inclusive roads when we acknowledge all travellers. Roads belong to all of us. Safer roads are inclusive roads.”
Through Project SADAK, Patiala Foundation continues to work on behavioural interventions, awareness campaigns, community engagement, and practical safety measures aimed at protecting vulnerable road users and promoting a more compassionate road culture. The event was also attended and supported by volunteer, Kaireen Sood and Dr. Abhinandan Bassi, member Patiala Foundation.
