New Delhi, November 27
The Jammu and Kashmir Pavilion at the 44th India International Trade Fair (IITF) 2025 concluded on a highly successful note, registering on-the-spot sales amounting approximately Rs. 13.50 crore and generating 6000 plus business leads for the participating exhibitors.
These results underscore the strong market response to Jammu and Kashmir’s diverse product range, including world-renowned handicrafts, handlooms, agricultural and horticultural products, as well as the growing confidence of buyers and trade visitors in the quality, authenticity and competitiveness of products from the region.
Resounding the success of previous editions, this year’s Pavilion was strengthened with enhanced branding and extensive publicity of J&K’s unique, ODOP and GI-certified products, with promotional displays placed not only across the venue but also at prominent external locations, significantly amplifying the visibility and drawing an even larger and more diverse crowd throughout the fair. This heightened attention transformed the Pavilion into a vibrant hub of culture, creativity and commerce, consistently attracting the domestic and international visitors.
The steady engagement facilitated meaningful business interactions for artisans, women entrepreneurs, startups, FPOs, SHGs and cooperative societies. The substantial sales turnover and sizeable pipeline of business leads generated are expected to convert into repeat orders, long-term buyer, seller relationships and expanded market access, ultimately contributing to income generation, employment creation, and inclusive economic growth in Jammu and Kashmir.
